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August 30, 2012 06:58 pm GMT
Early numbers for Facebook's Sponsored Results, the ads launched last week that run alongside Facebook searches, could be an encouraging sign that Facebook's strategy of building new ways of advertising to its users is working.Nanigans, one of the Facebook performance-based marketers selling against the new unit, says thatclick-through rates on the ads so far have been about 23 times higher than regular marketplace ads, with some click-through-rates actually exceeding 3%, and cost per click (CPCs), at this point at least, some 78% lower than they are for Marketplace Ads.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/waeU2MmJr5k/
Party Like Its 1990: Some CTRs On Facebook Sponsored Results Ads Exceeding 3%
Early numbers for Facebook's Sponsored Results, the ads launched last week that run alongside Facebook searches, could be an encouraging sign that Facebook's strategy of building new ways of advertising to its users is working.Nanigans, one of the Facebook performance-based marketers selling against the new unit, says thatclick-through rates on the ads so far have been about 23 times higher than regular marketplace ads, with some click-through-rates actually exceeding 3%, and cost per click (CPCs), at this point at least, some 78% lower than they are for Marketplace Ads.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/waeU2MmJr5k/
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