Madden NFL 13 Has Record First-Day Sales and Social Media Chatter

It's the retail version of a touchdown: Electronic Arts says it sold 900,000 units of its Madden NFL 13 video game in the 24 hours following its release Tuesday, a new company record for first-day game sales. In addition, EA reported record day one online usage.

People are talking about the game, too: The gamemaker said that since Madden launched, there have been 665,464 game-related social interactions on Facebook and Twitter in sum. The game has been mentioned every six seconds on Twitter on average.

Overall sales on HD platforms are up 7% year-over-year, EA added.

So why is this year's upgrade of the franchise dong so well? Anthony Stevenson, EA Sports's director of ma…
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