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August 30, 2012 02:46 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/06cHeQXJvHo/
Lift Brings A Simple Habit-Tracking And Self-Improvement Experience To Your iPhone
Though our ideal self-images tend to project what we wish we were (in mine I look like David Beckam, talk like John Cleese), the reality is often at least slightly more painful. As a result, many of us are on a mission to pursue our better selves and have umpteen person goals -- maybe it's be going to the dentist more regularly or finishing an Ironman -- which has led to the growing popularity of Quantified Self movement.But people are busy, and it can be a Herculean struggle to shed those 10 pounds. Many startups are trying to help people stay motivated with different approaches to incentivization, whether it be monetary rewards for meeting health goals or peer pressure. Lift, a startup backed by Obvious Corp, officially launched its iPhone app today as part of its mission to make it easier for people to reach their personal goals by providing positive support and eliminating willpower as a factor in achieving those goals.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/06cHeQXJvHo/
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