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August 30, 2012 07:00 pm GMT

In Battle With Amazon, Walmart Unveils Polaris, A Semantic Search Engine For Products

wml_logoWalmart is today unveiling a new search engine named "Polaris" which now powersWalmart.com, as well as the company's mobile web and mobile apps, and offers a 10%-15% increasedlikelihoodthat a customer will complete their purchase, the company claims. The engine was built by a small team of fifteen engineers within Walmart's@WalmartLabs division, an internal group of technologists which has grown in recent years through the acquisition of startups likeKosmix,OneRiot,Grabble,Small Society, and others.Specifically, Polaris takes advantage of Kosmix's semantic technology, which includes something it once called the "Social Genome" - a way of enabling discovery using algorithms that rank results via social signals from around the web.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1RFqs_s_KZc/

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