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August 29, 2012 05:59 pm GMT
Native app usage has been edging just ahead of mobile web usage among U.S. smartphone ownersin the last few months, but when it comes to the category of travel, mobile web use all but disappears off the map. According to figures out today from Nielsen, 95% of all mobile traffic for travel-related content comes from native mobile apps -- specifically on iOS and Android platforms. Mobile web -- and traffic on operating systems that are not Android and iOS, for that matter -- accounts for only 5% of visits.And just as Google has come to dominate search, it looks to be carving out a similar position in travel, a mobile-friendly category by its nature: Google Maps -- in its combined native app and mobile web forms -- accounted for 78% of all time spent in the travel category in June 2012, with a total of 78 million app users, and another 17 million on mobile web. It will be interesting to see how that transforms as Apple drops Google Maps in favor of its own mapping service in iOS 6.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r4SxD8nQ3lo/
Nielsen: Native Travel Apps Trump Mobile Web 95% Of The Time, Google Maps Is The Top Mobile Travel Service
Native app usage has been edging just ahead of mobile web usage among U.S. smartphone ownersin the last few months, but when it comes to the category of travel, mobile web use all but disappears off the map. According to figures out today from Nielsen, 95% of all mobile traffic for travel-related content comes from native mobile apps -- specifically on iOS and Android platforms. Mobile web -- and traffic on operating systems that are not Android and iOS, for that matter -- accounts for only 5% of visits.And just as Google has come to dominate search, it looks to be carving out a similar position in travel, a mobile-friendly category by its nature: Google Maps -- in its combined native app and mobile web forms -- accounted for 78% of all time spent in the travel category in June 2012, with a total of 78 million app users, and another 17 million on mobile web. It will be interesting to see how that transforms as Apple drops Google Maps in favor of its own mapping service in iOS 6.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r4SxD8nQ3lo/
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