Nielsen Study Shows Junes Top Travel Apps, Mobile Sites

Some findings by the latest Nielsen study show what travel apps and sites for mobile devices were most popular this past June. It appears, at least in June, that apps were far more popular than mobile sites.

"Findings showed that U.S. Android and iOS users spent 95 percent of their time accessing travel information from travel apps, versus only five percent from the mobile Web," notes the study.

Most of that app traffic came from Google Maps the top Travel category app and mobile website during June which accounted for 78 percent of all mobile time spent on travel. But smartphone users who turn to mobile sites do so for specific information. Cruise line information, for insta…
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