Macklemore Runs Instagram Contest to Launch New Single [VIDEO PREMIERE]

How do you get hundreds of fans to send you their photos? Find a shared interest that you have together and ask them to participate in it with you.

For the lead-up to the new single "Thrift Shop," Macklemore & Ryan Lewis launched an Instagram contest asking people to submit photos of them with their most outstanding second-hand finds. In the song, Macklemore raves about his ability to find the best stuff at thrift stores. The contest challenges fans of his music and his style to join him in this pursuit.

The winner, Luke Rose, received a trip for him and a friend to Macklemore's home town of Seattle to attend the video premiere.

The contest tapped into Macklemore's considera…
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