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August 28, 2012 08:13 pm GMT
"Content marketing" is a phrase I hear more and more these days, as brands increasingly create their videos, blog posts, and other forms of content to promote themselves, rather than just relying on traditional advertising. Now a startup called PostRelease has built what is, essentially, an ad network for content marketing, so that advertisers can ensure that their content gets distribution, while publishers can make some revenue.CEO Justin Choi says that publishers just add a few lines of code to their site (or installing the PostRelease plugin for WordPress and vBulletin) and create a template for sponsored posts, then the sponsored content starts running automatically. He argues that PostRelease should be more appealing to publishers than a service like Outbrain, because it isn't linking people to content on other sites, so they aren't necessarily driving readers elsewhere. Right now, for blogs, the sponsored posts always appear as the second post from the top, though Choi says the placements may become more customizable over time.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ngcE8NmkdqU/
Publishers Start Signing Up For PostReleases Content Marketing Network
"Content marketing" is a phrase I hear more and more these days, as brands increasingly create their videos, blog posts, and other forms of content to promote themselves, rather than just relying on traditional advertising. Now a startup called PostRelease has built what is, essentially, an ad network for content marketing, so that advertisers can ensure that their content gets distribution, while publishers can make some revenue.CEO Justin Choi says that publishers just add a few lines of code to their site (or installing the PostRelease plugin for WordPress and vBulletin) and create a template for sponsored posts, then the sponsored content starts running automatically. He argues that PostRelease should be more appealing to publishers than a service like Outbrain, because it isn't linking people to content on other sites, so they aren't necessarily driving readers elsewhere. Right now, for blogs, the sponsored posts always appear as the second post from the top, though Choi says the placements may become more customizable over time.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ngcE8NmkdqU/
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