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August 28, 2012 10:22 pm GMT
It's now easier than ever to register to vote over the web: Google is the latest tech powerhouse to support online registration with TurboVote, a slick step-by-step portal that conveniently mails US citizens a mostly-filled out registration card, along with a pre-printed envelope. However, experimental research into the impact of such online registration systems [PDF] finds that they actually decrease registration. Apparently, the ease of the online process lulls citizens into complacency and they forget to follow through with the rest of the process. The unfortunate drawback can be offset with SMS reminders, which TurboVote encourages. So, depending on the number of people confortable giving Google their digits, this well-intentioned experiment could backfire.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NPIObOmsOhc/
Google Online Voter Registration Could Decrease Turnout
It's now easier than ever to register to vote over the web: Google is the latest tech powerhouse to support online registration with TurboVote, a slick step-by-step portal that conveniently mails US citizens a mostly-filled out registration card, along with a pre-printed envelope. However, experimental research into the impact of such online registration systems [PDF] finds that they actually decrease registration. Apparently, the ease of the online process lulls citizens into complacency and they forget to follow through with the rest of the process. The unfortunate drawback can be offset with SMS reminders, which TurboVote encourages. So, depending on the number of people confortable giving Google their digits, this well-intentioned experiment could backfire.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NPIObOmsOhc/
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