Facebook-Syncing Dating Site Takes on Social Discovery

SNAP Interactive is re-launching its Facebook-synced dating site AreYouInterested.com as a social discovery website as of Tuesday.

AreYouInterested (both the site and the app) lets you sync your Facebook information to your profile and meet other people with similar interests -- no friending required.

"Several months ago we saw a much bigger opportunity to redesign our product," Clifford Lerner, CEO of SNAP Interactive, tells Mashable. "For us, what the redesign means is meeting people based on your interests."

And while the dating niche was a popular one (the app has more than 6 million monthly active users, according to AppData), Lerner said they wanted to expand to include…
Continue reading...

More About: AreYouInterested, social network