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August 27, 2012 05:30 pm GMT
Amazon's digital delivery of content is ever-expanding, but it's also ramping up how quickly it is getting physical items to its customers at premium prices, and looping customers into longer subscription services in the process. Today, just weeks before the company's mysterious press conference in Santa Monica, the company announced a new milestone in that effort: it's now shipping more items via its Amazon Prime two-day delivery than it is on its lower-priced, longer Super-Saver service. And it also announced that in the seven years since Prime's launch it has expanded the catalog of items to 15 million from 1 million.The effort to push Prime is two-fold -- and perhaps three-fold. It's a sign of how Amazon continues to compete hard on its physical goods business -- an area where it is seeing increasing competition and where it is currently looking to offer even faster turnaround times. It's also a continuation of its effort to promote the wider Prime service, which also includes unmetered content streaming services for a flat fee of $79 per year. And... it just might be a hint about what we should expect in a couple of weeks.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/z9FxhP-JI1s/
Amazon Pushes Prime, Says More Items Sent Via Two-Day Than Super Saver, Now Offering 15M Items
Amazon's digital delivery of content is ever-expanding, but it's also ramping up how quickly it is getting physical items to its customers at premium prices, and looping customers into longer subscription services in the process. Today, just weeks before the company's mysterious press conference in Santa Monica, the company announced a new milestone in that effort: it's now shipping more items via its Amazon Prime two-day delivery than it is on its lower-priced, longer Super-Saver service. And it also announced that in the seven years since Prime's launch it has expanded the catalog of items to 15 million from 1 million.The effort to push Prime is two-fold -- and perhaps three-fold. It's a sign of how Amazon continues to compete hard on its physical goods business -- an area where it is seeing increasing competition and where it is currently looking to offer even faster turnaround times. It's also a continuation of its effort to promote the wider Prime service, which also includes unmetered content streaming services for a flat fee of $79 per year. And... it just might be a hint about what we should expect in a couple of weeks.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/z9FxhP-JI1s/
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