An Interest In:
Web News this Week
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
Some of Our Sources
- Engadget
- Pearsonified
- Fuel Your Creativity
- Web Designer Depot
- Crazy Leaf Design
- Reencoded
- Line 25
- Web Resource Source
- Dev To
- The Verge
Help Webnuz
Referal links:
August 26, 2012 04:00 pm GMT
Editors Note:Nir Eyalwrites about the intersection of psychology, technology, and business atNirAndFar.com. He is the author of the forthcoming book Hooked: How to Drive Engagement by Creating User Habits. Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound plausible. Recently, tech entrepreneurs and investors have started to look to psychology for ways to strike it rich by altering user behavior. Perhaps you’ve read essayson how to create habit-forming technology and figured you’d give it a shot? Well hold your dogs Pavlov! Though Im an advocatefor understanding user behavior to build high-engagement products, the reality is that successfully creating long-term habits is exceptionally rare. Changing behaviorrequires not only an understanding of how to persuade users to act — for example, the first time they land on a webpage — but also necessitates getting them to behave differently for long periods of time, ideally for the rest of their lives. The good news is that that companies that accomplish this rare feat are the ones associated with game-changing, wildly successful innovation. Google, Apple, Twitter, and Android come to mind. As we enter a world where, according to Paul Graham, everything is becoming more addictive, the companies that successfully form and control habits in the future will come to dominate the industries of tomorrow. Habits or Hype? But claiming that habits are the keys to success is a tall order. If people like me provide ready-made formulas and guidebooks on how to create habits, why isn’t every company that alters user behavior succeeding? Zynga, an enterprise whose business model depends on hooking millions of people to its games, is hemorrhaging users, employeesand investors. What makes some habits stick while others die like virtual cows on their way to slaughter? Turns out that like any discipline, habit design has rules and caveats which explain why some products change lives forever while others create fleeting fads. Habits are LIFO New behaviors have a short half-life as our minds tend to revert back to our old ways. Experiments showthat lab animals habituated to new behaviors tend to regress to their first learned behaviors over time. This helps explain the overwhelming evidence that people rarely change. Research shows that nearly everyone who tries to lose weight gains back the poundswithin 2
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LoTdEinzT54/
Where Have The Users Gone?
Editors Note:Nir Eyalwrites about the intersection of psychology, technology, and business atNirAndFar.com. He is the author of the forthcoming book Hooked: How to Drive Engagement by Creating User Habits. Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound plausible. Recently, tech entrepreneurs and investors have started to look to psychology for ways to strike it rich by altering user behavior. Perhaps you’ve read essayson how to create habit-forming technology and figured you’d give it a shot? Well hold your dogs Pavlov! Though Im an advocatefor understanding user behavior to build high-engagement products, the reality is that successfully creating long-term habits is exceptionally rare. Changing behaviorrequires not only an understanding of how to persuade users to act — for example, the first time they land on a webpage — but also necessitates getting them to behave differently for long periods of time, ideally for the rest of their lives. The good news is that that companies that accomplish this rare feat are the ones associated with game-changing, wildly successful innovation. Google, Apple, Twitter, and Android come to mind. As we enter a world where, according to Paul Graham, everything is becoming more addictive, the companies that successfully form and control habits in the future will come to dominate the industries of tomorrow. Habits or Hype? But claiming that habits are the keys to success is a tall order. If people like me provide ready-made formulas and guidebooks on how to create habits, why isn’t every company that alters user behavior succeeding? Zynga, an enterprise whose business model depends on hooking millions of people to its games, is hemorrhaging users, employeesand investors. What makes some habits stick while others die like virtual cows on their way to slaughter? Turns out that like any discipline, habit design has rules and caveats which explain why some products change lives forever while others create fleeting fads. Habits are LIFO New behaviors have a short half-life as our minds tend to revert back to our old ways. Experiments showthat lab animals habituated to new behaviors tend to regress to their first learned behaviors over time. This helps explain the overwhelming evidence that people rarely change. Research shows that nearly everyone who tries to lose weight gains back the poundswithin 2Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LoTdEinzT54/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch