For Brand Engagement, Visuals Rule [INFOGRAPHIC]

What was the last thing you shared on the web? There's a good chance it was either a photo or a video. And increasingly, that shareable content is originating from brands.

Companies are quickly learning that visual media is one of the most effective ways to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.

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The world's biggest social media properties have quickly made visual content a huge priority, often designing or re-designing their entire platforms to nurture such media. Pinterest proved that stunnin…
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More About: Social Media, Video, infographics, photography, storytelling