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August 24, 2012 06:21 pm EDT

Townsquare Media buys what's left of MOG

MOG playing XX music

Beats' acquisition of MOG ultimately carved the company into two pieces, if not quite evenly: it left both the blog content as well as a music-oriented ad network that's popular, if without nearly as much cachet for the technology crowd as the streaming audio. Entertainment outlet Townsquare Media must have seen a bargain in the making given that it just swept in to buy MOG's remaining parts. The deal, which AllThingsD understands is worth $10 million, will see the MOG name wiped for good as the ad network and sites slip into Townsquare's collection. While anti-climactic, it still marks the formal end to a significant chapter in cloud music -- MOG at one point was going toe-to-toe with the likes of Rdio and Rhapsody, and it now exists only as a memory.

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Townsquare Media buys what's left of MOG originally appeared on Engadget on Fri, 24 Aug 2012 14:21:00 EDT. Please see our terms for use of feeds.

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Original Link: http://www.engadget.com/2012/08/24/townsquare-media-buys-whats-left-of-mog/

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Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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