The New Facebook for iOS: Same Coat of Paint, Much Better Engine [REVIEW]

Timeline Comes to iPad

Facebook Timeline is finally on the iPad. The feature looks and acts exactly as you would expect. We're not sure why the team waited for the new app to unveil the feature, but we're sure it benefits from the performance enhancements.

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Facebook released an overhauled version of its iOS app Thursday that promises to offer a better, faster, more native experience to users.

Mobile is crucial to Facebook's development. The social network knows its future depends on having a strong mobile presence. That means having mobile users want to use its app -- and having a way to derive revenue from mobile ad units.

The main problem has been that for the last 18 months, the flagship Facebook mobile experience -- Facebook for iOS -- has become a burden for many users. I frequently hear friends, family members and colleagues complain about how poor its user experience is.

None of this was news to Facebook. In the lead-up to Face…
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