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August 24, 2012 12:54 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qxG-ayKDuyo/
OkCupid Asks Ad-Blocker Users To Go Ad-Free Forever For $5 With This Smart, Funny Banner
"So normally there would be an ad in this spot. But you're using an ad-blocker like a boss.Here's a solution: You donate $5 to us once, & we remove all ads from the site forever." That's the text from a sidebar banner appearing on dating siteOkCupid to users with ad-blocking software installed.This is not about offering a premium option with extra features and services. That's old news. It's about directly courting those with ad-blockers to pay for what they consume and uphold their end of the value exchange. And I think it's going to catch on with other sites too.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qxG-ayKDuyo/
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