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August 23, 2012 11:00 pm GMT
"In the Studio" continues this week by hosting a venture capitalist who, after earning degrees in electrical engineering and management science, went on to assume a number of engineering roles in industry, such as designing, marketing, and selling software, before he ended up on the other side of the table, scouring the earth for and investing in tools and services he wish he had at his disposal while working in the field.Karan Mehandru, now a Principal with Trinity Ventures, brings nearly a decade's worth of engineering and operational experience to venture, focusing his investments on the enterprise IT space broadly. In this conversation, Mehandru and I discuss the changing landscape in online marketing, specifically new software platforms to handle marketing automation and social media management. As Mehandru explains, the change in marketing channels forces larger companies to also change the manner in which they prospect and target customers, as well as creating opportunities for more integrated and automated solutions to harmonize many aspects of sales and marketing efforts.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iPR3U-dbKxU/
In the Studio, Trinitys Karan Mehandru Dissects Opportunities in Online Marketing
"In the Studio" continues this week by hosting a venture capitalist who, after earning degrees in electrical engineering and management science, went on to assume a number of engineering roles in industry, such as designing, marketing, and selling software, before he ended up on the other side of the table, scouring the earth for and investing in tools and services he wish he had at his disposal while working in the field.Karan Mehandru, now a Principal with Trinity Ventures, brings nearly a decade's worth of engineering and operational experience to venture, focusing his investments on the enterprise IT space broadly. In this conversation, Mehandru and I discuss the changing landscape in online marketing, specifically new software platforms to handle marketing automation and social media management. As Mehandru explains, the change in marketing channels forces larger companies to also change the manner in which they prospect and target customers, as well as creating opportunities for more integrated and automated solutions to harmonize many aspects of sales and marketing efforts.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iPR3U-dbKxU/
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