Does Size Matter? The Pros and Cons of Boutique Media Agencies

Think you can tackle your company's marketing strategy all on your own? If you can, more power to you. But for most brands, the reach is scarcely wide enough.

The decision to hire a media agency is a huge one. Not just in terms of budget, but also when considering the scope and approach specific to your unique business. What works for Disney or Apple won't apply to the chocolate-covered cherry shop down the street.

One of the biggest hurdles for a business is the choice between a boutique and a traditional media agency. The former is known to specialize in specific forms of marketing and advertising that often revolve around new media. The latter favors broader marketing approach…
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