Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
August 22, 2012 09:49 pm GMT

Taykeys Topical Advertising Platform Finds A Companys Hidden Consumers

taykey-logoTaykey, a startup that uses real-time topic analysis to help companies target their ads, has expanded its lineup with what the company calls its Topical Advertising Platform. Co-founder and CEO Amit Avner says the launch should help Taykey reach a new customer base of performance advertisers.Avner says there are two big pieces to the launch. First, there's the service that was Taykey was providing already helping brands understand the trends and topics that are important to their audiences at the moment. For example, if news breaks about a famous musician, and a brand wants to reach young music fans, then Taykey will start bidding on ads next to content related to that musician. (The company currently runs advertising YouTube, Facebook, and Google search and display.)

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UI3hVZ2U5ro/

Share this article:    Share on Facebook
View Full Article

Techcrunch

TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

More About this Source Visit Techcrunch