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August 22, 2012 12:42 am GMT
Simple was launched with a pretty brilliant idea: Make banking easy. Uh, simple, even. To date, the startup has been doing that by allowing users to keep track of where their money is going, with a no-fee banking system, an intuitive iPhone app, pretty neat data visualization tools, and the ability to keep track of how much money is "safe to spend," based on a user's current balance minus upcoming bills. Now it's nudging users to start putting money aside, with the launch of its new Goals feature.In a blog post today, Simple (formerly BankSimple) announced the new feature, which is designed to help users put aside cash, without having to really think about it. It works like this: You tell Simple how much you want to save, and by what date, and it automatically moves a certain amount of money out of your "Safe to Spend" balance every day. The money is still there, sitting in your account, it's just set aside from the rest of what you can spend.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VjlW3e7V8v4/
Online Banking Startup Simple Unveils Goals, To Help Users Save Up For Whatever
Simple was launched with a pretty brilliant idea: Make banking easy. Uh, simple, even. To date, the startup has been doing that by allowing users to keep track of where their money is going, with a no-fee banking system, an intuitive iPhone app, pretty neat data visualization tools, and the ability to keep track of how much money is "safe to spend," based on a user's current balance minus upcoming bills. Now it's nudging users to start putting money aside, with the launch of its new Goals feature.In a blog post today, Simple (formerly BankSimple) announced the new feature, which is designed to help users put aside cash, without having to really think about it. It works like this: You tell Simple how much you want to save, and by what date, and it automatically moves a certain amount of money out of your "Safe to Spend" balance every day. The money is still there, sitting in your account, it's just set aside from the rest of what you can spend.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VjlW3e7V8v4/
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