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August 22, 2012 11:32 am PDT

Complaint against online adver-game dismissed

Advertising regulators in the UK have dismissed a complaint aimed at a game developed by candy company Haribo. The side-scrolling adventure, posted it its corporate website, was called "Haribo Super Mix Challenge" and sent players on a surreal quest to collect as much "smooth, squidgy and soft" candy as possible. Britain's Children's Food Campaign objected, [...]


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/YB_x2m9_CtQ/complaint-against-online-adver.html

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