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August 21, 2012 06:01 am GMT
In-app purchases have become the predominant way that mobile developers monetize their work, with the bulk of iOS's top 25 grossing apps being free-to-play. One company, the U.K.'s NaturalMotion, even made $12 million through in-app purchases on iOS in a single month for CSR Racing, so these microtransactions are starting to add up in a big way for venture-backed mobile startups.Analytics company Apsalar took a deeper look into factors that predict spending inside mobile apps and more specifically, how the quantity of apps a user has affects their spending habits. Somewhat counter-intuitively, users with a greater percentage of paid apps tend to spend less inside free ones. Apsalar speculates this is because consumers have a limited budget and paid apps serve as an economic substitute for in-app purchases.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dr3_EHhF7Q8/
Predictors of In-App Purchases? Not Having Paid Apps And Playing Lots of Games, Apsalar Finds
In-app purchases have become the predominant way that mobile developers monetize their work, with the bulk of iOS's top 25 grossing apps being free-to-play. One company, the U.K.'s NaturalMotion, even made $12 million through in-app purchases on iOS in a single month for CSR Racing, so these microtransactions are starting to add up in a big way for venture-backed mobile startups.Analytics company Apsalar took a deeper look into factors that predict spending inside mobile apps and more specifically, how the quantity of apps a user has affects their spending habits. Somewhat counter-intuitively, users with a greater percentage of paid apps tend to spend less inside free ones. Apsalar speculates this is because consumers have a limited budget and paid apps serve as an economic substitute for in-app purchases.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dr3_EHhF7Q8/
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