Gannett Buys Social Media Marketing Firm Blinq

Newspaper chain Gannett on Tuesday announced it was buying social media marketing firm Blinq Media to help position itself as a "leader in local and global social media marketing."

The acquisition gives Gannett access to Blinq's 600 advertisers and to BAM 2.0, Blinq's technology platform for social media campaign planning, set-up, management, optimization and metrics. Terms were not disclosed.

SEE ALSO: Why Are B2B Social Media Firms So Hot?

Though its business is still closely aligned with print, Gannett in recent years has sought to expand its digital offerings to advertisers, most notably via its $100 million acquisition of PointRoll in 2005. PointRoll is best known for o…
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