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August 20, 2012 12:45 pm GMT
"If only we could get Scoble to sign up, all our problems will be over" -- unnamed entrepreneur.As a fledgling startup, reaching the most influential users or customers, as early as possible, is the Holy Grail of traction (which also explains why it's the kind of thing that keeps CEOs up at night). But finding and targeting those influencers, and persuading them to actually try out your new service, is more often viewed as an art not a science -- when, arguably, a more algorithmically-driven approach may work better.To that end, PeerIndex, the Klout-like influencer and marketing startup, is announcing a tie-in with European early-stage seed investment and mentoring programme,Seedcamp, that will see it give away "3 million" worth of bespoke influencer marketing.The idea being to help thequalifying startups identify the "tricky first few hundred users or customers", theones who it's hoped will go on to become brand advocates, as it were. Headline-grabbing figure aside -- it's 'in kind' and is impossible to independently quantify in cash terms -- what's on offer does actually seem potentially quite valuable.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s4cRNK-qQ10/
Thinking Outside The Scoble: PeerIndex To Offer Seedcamp Startups Free Influencer Marketing
"If only we could get Scoble to sign up, all our problems will be over" -- unnamed entrepreneur.As a fledgling startup, reaching the most influential users or customers, as early as possible, is the Holy Grail of traction (which also explains why it's the kind of thing that keeps CEOs up at night). But finding and targeting those influencers, and persuading them to actually try out your new service, is more often viewed as an art not a science -- when, arguably, a more algorithmically-driven approach may work better.To that end, PeerIndex, the Klout-like influencer and marketing startup, is announcing a tie-in with European early-stage seed investment and mentoring programme,Seedcamp, that will see it give away "3 million" worth of bespoke influencer marketing.The idea being to help thequalifying startups identify the "tricky first few hundred users or customers", theones who it's hoped will go on to become brand advocates, as it were. Headline-grabbing figure aside -- it's 'in kind' and is impossible to independently quantify in cash terms -- what's on offer does actually seem potentially quite valuable.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s4cRNK-qQ10/
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