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August 20, 2012 11:50 pm GMT
Here's an interesting approach to Augmented Reality marketing: turn hats into Zombie heads.The Zaphat (pronounced like Zap Hat, not Zafat)is a new line of fashion apparel where the logo on the accoutrementacts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.In other words, when you wear a special hat, people can look at you with an app and see a Zombie instead of your head and then take a picture of you.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FXITP3_JJgY/
The Zaphat Can Turn You Into A ZombieSorta
Here's an interesting approach to Augmented Reality marketing: turn hats into Zombie heads.The Zaphat (pronounced like Zap Hat, not Zafat)is a new line of fashion apparel where the logo on the accoutrementacts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.In other words, when you wear a special hat, people can look at you with an app and see a Zombie instead of your head and then take a picture of you.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FXITP3_JJgY/
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