Isaac Mizrahi to Sell Fashion Line Exclusively on LivingSocial

In an unusual series of partnerships, fashion designer and former Liz Claiborne creative director Isaac Mizrahi is launching a fashion line with General Motors to be sold exclusively on daily deals site LivingSocial as soon as late September.

The line, "Malibu Style," is part of a broader effort to gear up enthusiasm for GM's 2012 Chevy Malibu among women ages 25 to 45.

Mizrahi told Adweek that the line was inspired by the vehicle itself. "One of the things I was inspired by was a blue light that emanates from the dashboard," he said. "Its just sexy."

Print ads, as well as online video and display units featuring a fashion-talking Mizrahi are accompanying the campaign. T…
Continue reading...

More About: Facebook, General Motors, LivingSocial, chevy malibu, fashion, isaac mizrahi