An Interest In:
Web News this Week
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
August 20, 2012 09:35 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/io50wFtx_YM/
How Rep Akin Should Have Apologized On Facebook For Rape Comments
When a brand's reputation is going down in flames, a well-crafted apology over social media can be a face-saving lifeline, but only if it's received as a genuine call for forgiveness. Republican Representative Todd Akin failed to quell an onslaught of social media criticism after issuing a vague statement on Facebook related to his assertion that "legitimate rape" rarely causes pregnancy, because "the female body has ways to try to shut that whole thing down." After Twitter lit up in a fury over his denial that rape causes pregnancy (video below), Akin claimed he "misspoke" on Facebook. We thought Akin's colossally bad non-apology was a good opportunity to illustrate how others have done a good job at asking for forgiveness over social media. The most important lesson is to unequivocally apologize and don't use the attention to plug how good you are the rest of the time--otherwise you'll invoke the creative wrath of the online community, now being levied at the beleaguered conservative candidate.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/io50wFtx_YM/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch