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August 20, 2012 10:29 pm GMT

5 Brands That Get Email Marketing Right


Loren McDonald is vice president of industry relations at Silverpop. Follow him @LorenMcDonald.

Email isn't just the elder statesman of the digital world. Email also binds all the disparate elements of a marketing program and bridges the gap between online and offline in ways that no other communications channel can.

Granted, there are many brands out there that still do "batch and blast" emailing like it's 1999. But there are also a growing number of brands that have created world-class email programs. The following five are getting it right in the eyes of their customers. Here's how.

1. Amazon
Amazon effectively and consistently harnesses its customer data to drive its email prog…
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More About: Marketing, contributor, features, online marketing


Original Link: http://feeds.mashable.com/~r/Mashable/~3/JkydFcZS4jg/

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