3 Ways to Simplify Online Marketing

Technology makes the magical possible, but its also making marketing complicated. With ad exchanges, hyper-local targeting, and endless mobile options, it's easy to get tangled up in an alphabet soup of advertising technology. Just one look at Terence Kawajas ad-tech landscape induces tears of empathy for over-marketed-to marketers. Basically, the time for simplification is here.

Simplicity is what consumers want, what marketers need, and what standard-bearers such as Apple and Google have shown as the way forward.

What did Steve Jobs do when he returned to Apple in 1997? He simplified the product line and, by extension, Apples whole business. That worked out pretty well.…
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