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August 19, 2012 11:13 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/oDwoJQyocCw/
Mintacular Ad Redefines Chewing in Apple Parody [VIDEO]
Stride Gum is the latest company to mimic Apple in its recent ad campaign for its just-launched Mintacular flavor. The brand released the above online video, featuring gold medal-winning snowboarder Shaun White, in the latest "celebrity-endorsed chewing experience."
Unlike Apple's ads, however, the Mintacular parody uses actors aside from White.
"From the moment you pick it up, you instinctively know how to use it," one actor says. "There are no rules at all when it comes to holding it. I dont need to change who I am to fit the product. It fits me."
SEE ALSO: Orabrush Parlays YouTube Success Into Walmart Deal
Mintacular also posted an Apple-esque billboard in New York's So…
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More About: Advertising, Marketing, ads, apple
Original Link: http://feeds.mashable.com/~r/Mashable/~3/oDwoJQyocCw/
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