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August 19, 2012 02:00 am GMT
Editors Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book Hooked: How to Drive Engagement by Creating User Habits. Follow him on Twitter @nireyal.A few years ago, everyone was clicking. Today, were all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus. What is it about this magical design pattern that has so many consumer web companies using it?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UX1ywu3Gezc/
Infinite Scroll: The Webs Slot Machine
Editors Note: Nir Eyal writes about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book Hooked: How to Drive Engagement by Creating User Habits. Follow him on Twitter @nireyal.A few years ago, everyone was clicking. Today, were all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus. What is it about this magical design pattern that has so many consumer web companies using it?Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UX1ywu3Gezc/
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