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August 17, 2012 03:57 am GMT
The daily deal model has seen better days, with the market shrinking and consolidating, and the market leader's share price in the can. But one startup hopes that it differentiate its deal platform from the rest by offering consumers and merchants a deeper package that includes consumer-driven deals (CDDs), events and ticketing, while allowing people to give back to their favorite charities and non-profits. The consumer-driven (or reverse) deal has been tried before without mind-blowing success, but SoRewarding thinks its holistic approach will have appeal to local businesses. We first covered the company last year, when it was just getting started under the name SoBiz10. Today, the company is officially announcing that it has relaunched as SoRewarding, sold 51 percent of its business to CardFree and is launching an events feature that brings a little Eventbrite to its suped-up reverse Groupon model.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/idnYcS5AnfM/
SoRewarding Rebrands, Gets Half-Bought, Launches Deals & Events Platform That Lets You Give Back
The daily deal model has seen better days, with the market shrinking and consolidating, and the market leader's share price in the can. But one startup hopes that it differentiate its deal platform from the rest by offering consumers and merchants a deeper package that includes consumer-driven deals (CDDs), events and ticketing, while allowing people to give back to their favorite charities and non-profits. The consumer-driven (or reverse) deal has been tried before without mind-blowing success, but SoRewarding thinks its holistic approach will have appeal to local businesses. We first covered the company last year, when it was just getting started under the name SoBiz10. Today, the company is officially announcing that it has relaunched as SoRewarding, sold 51 percent of its business to CardFree and is launching an events feature that brings a little Eventbrite to its suped-up reverse Groupon model.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/idnYcS5AnfM/
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