College Sports: The Pac-12 Goes Digital

Headquartered in the San Francisco Bay Area not far from Silicon Valley, it makes sense that the Pacific-12 Conference would strive to be on the cutting edge of innovation in college sports.

The league took a big step in that direction Wednesday by relaunching its official website as a streamlined, more digitally savvy operation meant to lead it into a new era of content creation and consumption. It also kicked off a new TV Everywhere initiative to let fans watch video anyplace at any time.

Out is a dated website, called Pac-12.org, offering fans little in the way of articles, video and other goodies. In is Pac-12.com, which includes social updates from different schools, a dedic…
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