Apples Latest Set Top Plans: Its Not What You Think

I have been writing about Apples fabled iTV for over two years now. Initially, it was just a major upgrade to Apple TV. Eventually, it morphed into a full-blown TV set.

Now weve settled on the middle ground of a cable-box-replacing set-top box. Let me promise you. This will not happen, and heres why:

Unscramble It

Cable companies hold a trump card and its called decoding. You cable box is programmed to decode or unscramble the channels you subscribe to. In order for any other third-company box like, say, a TiVo DVR, to do the same, it needs whats called a cable card. Cable companies and consumers have shown little interest in these cards (ask your cab…
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