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August 17, 2012 07:45 pm GMT
Elementary school algebra shows that social media has nearly zero impact on elections: Obama has 7 times more Facebook fans than Mitt Romney (28 million vs. 4 million), yet he is ahead by only 3% in national polls. A survey fromUSA Todayunearths new evidence why Obama's Facebook army is all bark and no bite: non-voters favor him two-to-one. This new evidence lends support to the argument we've made before that there are threekinds of people who bother following a politician on Facebook: reliable supporters, opposition spectators, and the growing demographic of non-voting 20-somethings.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vLOufl0uZFo/
An Impotent Facebook Army: Non-voters Favor Obama 2-1
Elementary school algebra shows that social media has nearly zero impact on elections: Obama has 7 times more Facebook fans than Mitt Romney (28 million vs. 4 million), yet he is ahead by only 3% in national polls. A survey fromUSA Todayunearths new evidence why Obama's Facebook army is all bark and no bite: non-voters favor him two-to-one. This new evidence lends support to the argument we've made before that there are threekinds of people who bother following a politician on Facebook: reliable supporters, opposition spectators, and the growing demographic of non-voting 20-somethings.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vLOufl0uZFo/
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