6 Lessons From a YouTube-Savvy Restaurant

When Matt Levine was opening Sons of Essex, a restaurant on New York Citys Lower East Side last fall, he decided to use YouTube to promote the establishment and its menu offerings.

"We live in a society where information travels fast, and the entertainment value and visual stimulation of videos seemed like a great way to get a creative and innovative message to our guests," he says.

The success of Sons of Essex's videos can be a lesson to other small businesses. While restaurants have an advantage in that the things they purvey -- food and drinks -- are pretty universally appealing, many industries can benefit from creating videos.

"I believe every business has a message to c…
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