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August 16, 2012 08:05 am

The Strange Nature of the Nigerian App Market


zacharye writes "With 100 million mobile subscribers, Nigeria stands among leading mobile markets in the world. Its mobile content sector is quite fascinating — this is a market where $100 apps can debut at the No.3 position on Apple's list of top iOS apps. Bible and Quran apps are a major feature of the Nigerian mobile content market. The evergreen 'Message Bible' was launched globally in December 2009 at almost the same time as 'Angry Birds.' While the raging avians achieved greater global success, 'Message Bible' was a smash in Nigeria, recently returning again to No.15 among the top grossing iPhone apps. In the United States, the app didn't even crack the top 600 at its peak."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/kKgxrUi-TJ0/the-strange-nature-of-the-nigerian-app-market

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