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August 16, 2012 07:59 pm GMT

Instagram 3.0 Bets Big On Geolocation With Photo Maps, Letting You Showcase The Story Behind Your Photos

You won't find any new filters in the latest version of Instagram. Instead, the eight person team behind the world's most beloved mobile app (now 80 million registered users strong) has decided to think outside the box, the browser box. "With every data release we've tried to shift our focus dramaticallly," Instagram CEO Kevin Systrom tells me in one of the longest interviews I've ever conducted about a UI change , "Instagram 2.0, with its new filters, etc, was all about the user's production experience. Instagram 3.0 is about a new kind of browser experience, Photo Maps."

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