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August 15, 2012 07:18 pm GMT
A startup called Human Demand is coming out of stealth today to enter the ever-growing mobile advertising industry with a new platform to help developers acquire more users. Its radical ideas: transparency and control. On Human Demand's exchange, developers can see where their mobile ads are running down to the very app in which they appear. And they can then opt off of the apps where they don't want to be, based on the results that particular app provides.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ezLNqILFo5g/
Targeting The Long Tail, Human Demands New Platform Lets You See Which Apps Are Running Your Ads
A startup called Human Demand is coming out of stealth today to enter the ever-growing mobile advertising industry with a new platform to help developers acquire more users. Its radical ideas: transparency and control. On Human Demand's exchange, developers can see where their mobile ads are running down to the very app in which they appear. And they can then opt off of the apps where they don't want to be, based on the results that particular app provides.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ezLNqILFo5g/
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