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August 15, 2012 05:59 am GMT
Unruly, a social video distribution platform whose technology helped power viral campaigns like Evian's Roller Babies and Old Spice's "Man Your Man Could Smell Like", just released its results for the fiscal year ending on March 31. The company says it tripled revenue from 6.0 million to 17.6 million (at current conversion rates, that's about $27 million).The Unruly platform is called MEME, which stands for Media Engagement and Measurement Engine. Brands and agencies come to Unruly with videos that they're hoping to turn into viral hits. Unruly distributes the video to YouTube, Facebook, Twitter, influential blogs, and other sites the goal is to target the audiences that are most likely to help a video spread. The company says it has now delivered more than 2,000 social video campaigns and that comScore's Media Metrix report for April pegged Unruly's reach at 917 million unique monthly visitors.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Snjiv0w0zYc/
Social Video Company Unruly Triples Annual Revenue To 17.6M And Opens New US Offices
Unruly, a social video distribution platform whose technology helped power viral campaigns like Evian's Roller Babies and Old Spice's "Man Your Man Could Smell Like", just released its results for the fiscal year ending on March 31. The company says it tripled revenue from 6.0 million to 17.6 million (at current conversion rates, that's about $27 million).The Unruly platform is called MEME, which stands for Media Engagement and Measurement Engine. Brands and agencies come to Unruly with videos that they're hoping to turn into viral hits. Unruly distributes the video to YouTube, Facebook, Twitter, influential blogs, and other sites the goal is to target the audiences that are most likely to help a video spread. The company says it has now delivered more than 2,000 social video campaigns and that comScore's Media Metrix report for April pegged Unruly's reach at 917 million unique monthly visitors.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Snjiv0w0zYc/
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