An Interest In:
Web News this Week
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
August 15, 2012 06:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wNWFA-4UNwA/
Report: Online Video CPMs Are Up, And Best Time To Buy Is On The Weekend
How's the market for online video ads holding up through the first half of the year? Pretty well, considering that inventory continues to grow at a rapid pace. Research from real-time media buying company TubeMogul shows CPMs rising at an average rate of 2.5 percent per month. But many media buyers aren't taking advantage of the huge value that comes from placing ads on the weekend. For top-tier publishers, average CPMs were at $9.93 at the close of the first half, and hit $10.19 in July, with pretty consistent growth all year. Interestingly, all that growth occurred despite the fact that inventory is edging up at a rate of 4.7 percent a month during the first half of the year. Usually, an increase in inventory depresses unit pricing -- you know, the whole supply-and-demand thing.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wNWFA-4UNwA/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch