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August 15, 2012 09:50 am GMT

Netflix Goes Nordic, With Plans To Launch In Norway, Denmark, Sweden, And Finland Later This Year

NetflixBuilding4Netflix announced during its second-quarter earnings call that it would continue expanding overseas with a new market in the fourth quarter, and now we know where it's going: The streaming video company just announcing that it will be launching in four Nordic countries by the end of the year. As a result, Rrsidents of Norway, Denmark, Sweden, and Finland will soon find themselves able to stream local and Hollywood TV and movie content online and on a wide range of connected devices for one low monthly fee.Netflix has been expanding globally ever since entering Canada, its first international market, in fall 2010. Since then Netflix has introduced services throughout Latin America in 2011, as well as in Ireland and the UK in early 2012. From a financial point of view, it's followed a trend of putting up a loss during the initial launch period of a new international market, creeping up to profitability, and then making plans to expand elsewhere. So, with the company putting up a profit in the second quarter, it was time to start thinking international expansion again.

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