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August 15, 2012 09:05 pm GMT

Movieclips Picks Up $18.5M From US Venture Partners, Rebrands As Zefr To Tackle Music, Sports, And TV

zefrLos Angeles-based Movieclips has done well for itself by, um, clipping movies into bite-sized clips that viewers love. But there's a whole bigger world of content out there, and it plans to tackle it with a whole new brand and $18.5 million in new funding.Movieclips was founded in 2009 with the idea of making memorable film moments available to fans, and helping studio partners monetize them. Since then, it has partnered with six major Hollywood studios and licensed their content to create and distribute clips from full-length movies.

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