Why Your Small Business Should Think Like a Comedian

Like every small business, comedians know that social media is practically mandatory in order to get ahead. We're past the days of hesitancy toward having a Facebook page or Twitter account. Today, brands are more focused on how to stand out from all of the noise on social media.

Yet it seems more recently that comedians are owning the social media space better than most small businesses. Louis C.K. went from stand-up artist to online entrepreneur, earning millions in the process.

Every good comedian knows they have an audience to cater to, rather than winning everyone over. They understand that their comedic style is not for everyone, and that loyalty is often more valuable than…
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