Olympics Finale Sparked Fewer Tweets Than Grammys, VMAs [INFOGRAPHIC]

In Olympics speak, Sunday's Closing Ceremony on NBC failed to medal in the competition of most-popular entertainment event in social TV history.

Propelled by musical performances from the Spice Girls, One Direction and Jessie J, the ceremony attracted 2.7 million comments on Twitter and Facebook, data from Bluefin Labs shows.

The Opening Ceremony incited more activity, netting 5.0 million comments. This year's Grammys (13 million), BET Awards (7.98 million), Academy Awards (3.8 million) and last year's VMAs (3.1 million) also placed higher.

SEE ALSO: 2012 MTV VMAs Opens Online and Mobile Voting: The Nominees Are

Bluefin's statistics for the Olympics finale account for nega…
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