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August 14, 2012 04:23 am GMT

Groupon CEO Andrew Mason On Europe: Were Too Pricey, Were Missing Tech Mojo, And No One Knows Us

andrew-mason-groupon1There was once probably a good reason for why Groupon needed to expand aggressively internationally when it did, buying up other daily deal operations, for fast, inorganic growth. But on today's Q2 earnings call, those reasons didn't really come up, with CEO Andrew Mason instead providing a lengthy explanation for why international, led by Europe, hasn't been peforming very well for the company -- growing by 31% while North America grew at twice that rate to 66%.The reasons, Mason said, were threefold: in Europe (the bulk of Groupon's intl business) the Groupon offers were too expensive for consumers; merchants weren't as happy with the service; and because of integration issues, Groupon hasn't been able to implement some of the technology it has developed to lure in more users. But on a wider level, he also noted that people on the street in Europe still don't have much of a clue of what Groupon actually is.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/b9GQpI6fQKA/

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