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August 14, 2012 05:54 pm GMT
Consumers who use their mobile apps to check prices on items sold in brick-and-mortar retail stores, a practice often dubbed "showrooming," is an increasingly common trend. But according to new data published by IDC in conjunction with mobile data usage stats from Onavo, it's a trend that surges on weekends. Monday through Friday shoppers tend to use retail apps like those from Target, Walgreens, Best Buy and Walmart, more than they do price comparison apps like barcode scanners and Amazon's price checking features.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZscJtEkkdsE/
Checking Prices Via Your Mobile? IDC Finds Showrooming Trend Most Popular On Saturdays
Consumers who use their mobile apps to check prices on items sold in brick-and-mortar retail stores, a practice often dubbed "showrooming," is an increasingly common trend. But according to new data published by IDC in conjunction with mobile data usage stats from Onavo, it's a trend that surges on weekends. Monday through Friday shoppers tend to use retail apps like those from Target, Walgreens, Best Buy and Walmart, more than they do price comparison apps like barcode scanners and Amazon's price checking features.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZscJtEkkdsE/
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