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August 14, 2012 09:00 pm GMT

Bad News For Bieber? Klout Unveils Redesign And A Scoring System That Looks At Real World Influence

klout logoKlout, the site that aims to measure your online influence, has made some big changes to its scoring system, and it has a new look to match the new algorithm.Founder and CEO Joe Fernandez says that the old Klout score looked at less than 100 "signals", while the new one looks at more than 400. Put another way, he says the amount of data points that the company analyzes daily is expanding from 1 billion to 12 billion. For the first time, Klout is including measures of real-world influence in its scores in other words, it's looking for signs that you're Kind Of A Big Deal offline, even if you don't have hundreds of thousands of followers on Twitter. Those real-world data points include your Wikipedia page (if you're cool enough to have one I'm not) and your job title on LinkedIn.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Fg_SeeJBR8c/

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