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August 13, 2012 03:58 pm GMT
Adyen, the Dutch Internet and mobile payment startup, is trumpeting a big client win today: Its single-click payment solution has been selected by social sound platform SoundCloud. But that in itself isn't really all that newsworthy. The real story, as we understand it, is that SoundCloud users will soon be able to start selling tracks through the platform.With a stated mission to "unmute" the Web, SoundCloud enables users to easily record, upload and share original sound on the likes of Facebook, Pinterest, Twitter, Tumblr and Foursquare.The Berlin-headquartered company currently claims "over 20 million" registered users, which include music professionals, book publishers, comedians and journalists, while it's amassed eight million app downloads. Turning those users into profitability, beyond the premium accounts for producers that it already offers, seems a very logical next step. Especially when you consider that the SoundCloud player is already widely embedded across the Web -- in its early days it was sometimes described as the YouTube of audio.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9iey_C9eeLI/
Monetization Baby: SoundCloud Planning To Let Users Sell Tracks? Adyen Chosen To Power Payments
Adyen, the Dutch Internet and mobile payment startup, is trumpeting a big client win today: Its single-click payment solution has been selected by social sound platform SoundCloud. But that in itself isn't really all that newsworthy. The real story, as we understand it, is that SoundCloud users will soon be able to start selling tracks through the platform.With a stated mission to "unmute" the Web, SoundCloud enables users to easily record, upload and share original sound on the likes of Facebook, Pinterest, Twitter, Tumblr and Foursquare.The Berlin-headquartered company currently claims "over 20 million" registered users, which include music professionals, book publishers, comedians and journalists, while it's amassed eight million app downloads. Turning those users into profitability, beyond the premium accounts for producers that it already offers, seems a very logical next step. Especially when you consider that the SoundCloud player is already widely embedded across the Web -- in its early days it was sometimes described as the YouTube of audio.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9iey_C9eeLI/
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