How Big Brands Can Emulate Facebooks Promoted Posts

In May, Facebook announced it would be rolling out its new Promoted Post feature. For those who arent familiar, Promoted Posts let brands with 400 to 100,000 fans pay to insert a post into their fans' news feeds. The post must be less than three days old and the pricing and reach are predetermined by Facebook. Although this was pretty exciting news for smaller brands and businesses, larger brands with big fan bases are out of luck. Or are they?

Recently, Facebook also made some changes to their ads API and Power Editor, allowing for ads managers to have much more granular control over ads. Through these changes, larger brands can create ad units that work in the exact same way as…
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